SINGAPORE: Television audiences in Indonesia will soon have their own version of Channel NewsAsia's reality TV series Start-UP - as the regional broadcaster works with Indonesian entertainment website KapanLagi to adapt the show's concept for Southeast Asia's largest country.
The two companies announced the tie-up at a networking event in Jakarta on Monday (Feb 2). Both companies said their aim is to encourage and nurture entrepreneurial spirit in Indonesia and regionally.
Ms Debra Soon, Head of MediaCorp's News Segment, said this helps Channel NewsAsia leverage on its regional reach to create more in-country programmes in Indonesia. MediaCorp is the parent company of Channel NewsAsia.
"KLN will also be able to leverage on our regional expertise and our content expertise to reach out beyond Indonesia," she added.
Start-UP tracks the journey of a group of entrepreneurs as they compete to pitch for part of a S$2 million seed fund for their business ideas. Alongside the series is an interactive online portal at channelnewsasia.com that serves as a solution reference, and contains insights on the start-up landscape.
The show, which is aimed at Indonesia's burgeoning local digital market, will be in Bahasa Indonesia.
Said Mr Steven Christian, CEO of KapanLagi Network: "What is happening in the world is now happening here. E-commerce is big in the US. E-commerce is big in China. With Indonesia growing to a population of 250 million people, we are seeing that e-commerce has just started. People who were not used to buying online are now buying online. In the next five years or so, we foresee an explosion. It is going to be huge."
There will also be on-site consultancy for the TV programme to capture the process - from pitching for venture capital seed money to the selection of finalists and winners. Plans are underway for it to be broadcast on a local television network.
Said Ms Soon: “In conjunction with the launch of Season 2 of Channel NewsAsia's Start-UP project, the event brings together the who's who in Indonesian start-ups - from venture capitalists, corporate clients to potential sponsors.
"Channel NewsAsia will share production material and expertise for the construction of the microsite for Start-UP with KapanLagi Network. The two media companies will also collaborate on news coverage, news exchange, technical know-how as well as training and staff attachments.”